Driving down Esterley Tibbetts Highway on June 6 – 8, you may notice some rather unusual sights, such as a cluster of placard-waving people clad in brightly colored T-shirts, with even an animal mascot or two. Simply keep calm, give a friendly honk if you wish, and drive on, safe in the knowledge you’ve just donated some cash to charity without so much as opening your wallet.
It’s all in aid of the Island Heritage CharityDrive, an annual fundraiser to raise money for local charities. Island Heritage donates on drivers’ behalves in the following way: If you circle the roundabout on the specified three dates, traffic sensors detect your vehicle, automatically adding $1 to the total.
Use social media by visiting the Island Heritage Facebook page and “Like” it and like the day’s Live Video; mention @charitydriveky on Twitter, or “Like” three of its daily charity-specific photos on Instagram @islandheritageinsurance. For every drive-by or social media salute, Island Heritage will donate $1 up to $35,000 to the selected charities during CharityDrive (up to $10,000 per charity, plus a $5,000 bonus for the charity with the most social media support).
This year’s three charities were selected by an online public vote.
CARE strives to help the island’s many abandoned cats and dogs, and eliminate the suffering of all domestic animals. It actively promotes spaying and neutering to reduce over-population and educates on responsible pet ownership (June 6).
Cayman Islands Little League offers a free recreational program for kids, teaching strong community values for a better tomorrow (June 7).
The Cayman Islands Crisis Centre provides protection to vulnerable groups from domestic violence by providing them safe shelter and hope for a life free from violence (June 8).
The idea for CharityDrive was sparked in 2011, when Island Heritage staff were looking for a way to beautify the forgotten patch of grass close to The Ritz-Carlton. One year later, the novel event made its debut on the re-landscaped roundabout, which pays tribute to local culture with a miniature Cayman-style cottage, a catboat and native trees. Since then, Island Heritage has donated over US$160,000 to charity.
Why not take a detour past the roundabout, even if it’s not on your usual commute, to show your support? And you barely have to lift a finger to log on to Island Heritage’s social media pages and add more much-needed dollars to these worthy causes.