Rum is the spirit of the Caribbean

Whether you enjoy it on the rocks or in a mixer, rum is favoured throughout much of the Caribbean and is embedded in the region’s culture and heritage. Indeed, the first distillation of rum took place during the 17th century, on the sugarcane plantations of the Caribbean, with many believing it was first produced in Barbados.

To ensure all have a great time this Pirates Week, Tortuga Rum Company is offering a 20 per cent discount on all its rums throughout the month of November.

Alex McClenaghan, sales and marketing manager at Tortuga Rum Company, tells us about some of the legendary brands you’ll be able to enjoy.

Tortuga Rum
Tortuga Rum offers a true taste of the Caribbean. Tortuga’s Gold Rum is aged in oak barrels, which gives this rum its deep mellow flavour and fine medium body. Tortuga’s Light Rum has a subtle flavour and delicate aroma, which is easy on the palate.

This rum won’t overpower mixers or colas, so it is a great choice for cocktails. Tortuga also makes a fabulous range of flavoured rums. These unusual and delicious blended rums were developed as convenient mixers for creating exotic drinks. In all Tortuga flavoured rums, the flavours are infused during the blending process, allowing them to mellow and become smooth as the rums age.

Flor de Cana
Flor de Cana Rums of four, five, seven, 12 and 18 years make up The Slow-Aged Collection. The aging process makes each of them incredibly rich in flavour and smooth tasting. While they can be enjoyed with your favourite mixer, including soda, cola and juices, it is recommended that less mixer is used to allow the flavour of the rum to prevail.

The seven year old Grand Reserve is the most versatile of the Flor de Cana Rums. As the brand leader in the premium segment, Grand Reserve offers excellent mixability and tastes great on the rocks. This rum has notes of burnt caramel, straw and peppery spice aromas. A round entry leads to a medium-bodied palate of dark caramel and toasted nuts and finishes with a dry toasted coconut fade.

El Dorado
The El Dorado line of rums hail from the South American country of Guyana.  The name is a nod to the mythical city of gold that Spanish and Portuguese explorers often lost their lives trying to find during the early colonial era. El Dorado rums are aged in oak casks, and then blended by the master blender to achieve a consistent flavour.  El Dorado 15 has received numerous awards over the years, including the highly coveted Wray and Nephew Trophy in 1998, as well as several gold medals. It is also available in 12 and 21 year.

The colour of this rum is not quite black, but rather a deep mahogany.  A quick whiff from the glass and your senses are wrapped in notes of cherry, orange, and vanilla.  There’s a smokey quality to the rum as well as a slight grassy note at the top.  Diving deeper into the nose you can find aromas of toasted sugar and almonds.  The nose is deep, complex, and powerful – intoxicating all on its own.  A sweet, sugary entry is followed by flavours of vanilla and cocoa. 

There’s a touch of dried cherries at the mid-palate, while the finish is smoky and sweet, with a return of the vanilla flavour.

Matusalem Gran Reserva Rum is produced by one of the oldest rum producers. This company first introduced Matusalem in 1792 in Cuba, but after Castro gained control of the country the family producing it went into exile. After many years of inner turmoil the brand was re-launched in 2001 and we are the lucky recipients. The name Matusalem eludes to this tradition and comes from a Spanish proverb “Esto es mas viejo que Matusalem” – or “It’s older than Methusalah” (an almost ageless 969 year-old from the Old Testament). Aged for 15 years, Matusalem Gran Reserva rewards the drinker with a rich, smooth, aged rum.

Brugal’s distinctive dry and woody style is perfectly balanced. This rum combines brilliantly with sweet mixers and juices to create a more balanced drink.  All Brugal Rum is matured in carefully selected oak casks to provide a smooth, distinctive taste.  Carefully proprietary distillation gives Brugal a clean spirit with 75 per cent less impurities than its leading competitors.  Since 1888, five generations of Brugal family Maestros Roneros continue to oversee the crafting of Brugal Rum.  Only ever produced in the Dominican Republic, Brugal is a true taste of the Caribbean. 

Available island-wide and at all Tortuga retail locations.